If I ask you what your differentiating element is, the one that makes you stand out from your competition, can you tell me? You will find the answer in your value proposition . Thanks to it, you can get to know better the reasons why your customers buy your products or services and not those of other companies. …
Do you sell your products and services to anyone who passes through your website or eCommerce? Today I want to talk to you about market segmentation , a technique that will help you find your potential customers, the ones who really need to consume the products and/or services that your brand offers. Currently, there are still many businesses …
If you have not created your own eCommerce, because you think that you should apply sales strategies that are too complex, today you will see that this is not entirely the case. It is that, today, to achieve success on the Internet you have to offer “a plus” that tips the scales in favor of your business and …
Today I want to talk to you about the business plan or Business plan , a strategic document with which you can launch your projects with the peace of mind of having taken into account almost all the details, internal and external, that will make your new company a success story. When we plan any new project, our head …
Do you already have a Strategic Plan for your company? Do you know what it is exactly? Be that as it may, thanks to this set of business techniques, you will be able to make the best possible decisions to provide your Brand with a correct course and in accordance with your business objectives. And it is …
Have you tried the Cross Selling strategy within your Online or physical business? If you want to increase the final ticket, perhaps you should not be focusing only on attracting new customers, but on taking advantage of those who do make a purchase or who have already purchased from you before. This, far from being a utopia, is not only …
Do you know what Blockchain is and how exactly this digital technology that everyone is talking about works? If you are part of the average Internet user, surely you are familiar with the famous cryptocurrencies, whose flow is based on this system, which is revolutionizing the way we carry out commercial transactions. These represent in a “virtual” way …
Are you able to synthesize the business model of your project on a single page? If you’re still not sure what I’m talking about or maybe you don’t know how to do it correctly, don’t worry, because today you will learn how to make your own canvas or template of the Canvas Model. This methodology is one of the …
Each person learns in different ways, according to their abilities, so it is important to know and explore the different learning styles available in order to benefit and achieve a more successful process. Learning styles do not refer to what people learn, but to the way they prefer to learn, the one that is most effective and easiest for them. …
The redesign of a website does not have to be a headache and to help you have everything under control, in this content I show you 10 steps to do it like a professional. A website must be up-to-date and, above all, it must help you generate income. No matter what industry your business belongs to, if your …
Within the marketing universe it is common for there to be confusing terms, especially when talking about strategies, techniques or methodologies and two of the most common are inbound marketing and content marketing . They are the same? Can one exist without the other? That and more I will solve in this post, the key differences between inbound marketing and content marketing . …