If I ask you what your differentiating element is, the one that makes you stand out from your competition, can you tell me? You will find the answer in your value proposition . Thanks to it, you can get to know better the reasons why your customers buy your products or services and not those of other companies. …

If you have not created your own eCommerce, because you think that you should apply sales strategies that are too complex, today you will see that this is not entirely the case. It is that, today, to achieve success on the Internet you have to offer “a plus” that tips the scales in favor of your business and …

Today I want to talk to you about the business plan or Business plan , a strategic document with which you can launch your projects with the peace of mind of having taken into account almost all the details, internal and external, that will make your new company a success story. When we plan any new project, our head …

Do you already have a Strategic Plan for your company? Do you know what it is exactly? Be that as it may, thanks to this set of business techniques, you will be able to make the best possible decisions to provide your Brand with a correct course and in accordance with your business objectives. And it is …

Have you tried the Cross Selling strategy within your Online or physical business? If you want to increase the final ticket, perhaps you should not be focusing only on attracting new customers, but on taking advantage of those who do make a purchase or who have already purchased from you before. This, far from being a utopia, is not only …

Are you able to synthesize the business model of your project on a single page? If you’re still not sure what I’m talking about or maybe you don’t know how to do it correctly, don’t worry, because today you will learn how to make your own canvas or template of the Canvas Model. This methodology is one of the …

Situations or problems that require ideas are always just around the corner, but fortunately there are brainstorming sessions , which  in addition to helping you get ideas, make the participants have a little fun . So, if you are interested in generating brainstorming sessions, this content will be of great help to you. We have included 17 techniques and 4 exercises to …

I’m sure you’ve heard more than once about this topic, but what is the metaverse ? It is a concept that has taken a lot of strength in recent months. However, it is not as new as you may think. Did you come here because you want to know more about this world? Well, I’ll explain that to you and, …

Evergreen content is one of the most valuable and important in any marketing strategy because it is material that never expires and is not valid: it is always useful! It is all the content that does not have an indicated date of consumption because it does not respond to current events or specific moments. For example, updates on Twitter features …

One of the key pieces during the administration of a company are the stakeholders , or also known as ‘interested parties’, since these interest groups, both internal and external, determine to a greater or lesser extent the operation and performance of the organization. For this reason, the proper management of stakeholders has become a primary need for …

Surely you have seen many videos or articles that talk about success stories in various companies. These are usually very dynamic and accurate in the information that shows how a brand achieved success through some marketing campaign. Well, then I will talk to you about the importance of preparing success stories for your business and I will …