Within the marketing universe it is common for there to be confusing terms, especially when talking about strategies, techniques or methodologies and two of the most common are inbound marketing and content marketing . They are the same? Can one exist without the other? That and more I will solve in this post, the key differences between inbound marketing and content marketing . …
Through emotional branding it is possible to optimize everything that makes up your brand to earn the loyalty of your users. Consumers can have emotional reactions not only with world-renowned brands like Apple, your company can also get it and it’s just what I’m going to show you this time. If you want to know what emotional branding is, …
A creative marketing strategy can help you arouse the curiosity or interest of your audience. In marketing, creativity is key not only to introduce your brand to the world, but to continue presenting it. Constant work is always required. Consumers and users tend to be more and more demanding, therefore, a creative marketing strategy for your company can be …
The Digital Marketing industry is constantly growing and a technique that is currently in trend is Growth Marketing , which is focused on attracting, engaging and retaining customers. The foregoing, from the constant experimentation of different strategies that focus on the preferences and needs of potential customers and clients. When you as a company focus on the …
In today’s companies it is very important to have a sales plan , as fewer and fewer buyers trust the representatives of this department. Therefore, it is more important to work in an intelligent and current way. If you are having problems with income and want to know what a sales plan is, how to do it and …
Sending the right message to the right people, through the right channel, is the basic definition of contextual marketing. According to the Harvard Business Review, the 4 Ps of traditional marketing ( price, placement, promotion and product) need to be redefined and contextualized according to the particular needs, requirements and circumstances of your customers. In this way, contextual marketing enhances the entire user experience through a system of personalized …
A good content strategy is key to taking off your other digital marketing efforts , improving the image of your company, gaining credibility and getting your website to a good position in Google. Do you want to receive these and more benefits, but don’t know how to do it? In this post I am going to explain everything you need …
The focus group is a type of research widely used in marketing , since it allows opinions to be expressed about a product or service that is to be launched. Whenever a company wants to create a new product to put it on sale, tests must be done to have a greater certainty of the results that can be …
Deciding to work with an inbound marketing agency is not an easy thing. You have to study very well the possibility, the budget and much more, before taking the step. It is known that it represents a significant investment, but also that it will have results, such as better web positioning, more sales, more customers, etc. However, sometimes this …
What Inbound Marketing metrics would I have to analyze and take into account to know if my strategy is working as it should? This is one of the big questions for companies that decide to bet on this methodology and invest in it, and it is very valid because it is known that in marketing, what is not …
A learning center can be the best strategy to enter the mind of your potential customers, attract them and convert them. The only thing you should keep in mind is that things do not happen by magic. It is necessary to work and I am going to help you with these tips. But… first let’s see briefly what …