Tips and info

Market segmentation : Criteria to use and how to do it for your strategy?

Do you sell your products and services to anyone who passes through your website or eCommerce? Today I want to talk to you about market segmentation , a technique that will help you find your potential customers, the ones who really need to consume the products and/or services that your brand offers. Currently, there are still many businesses …

Blockchain : and how does Blockchain technology work?

Do you know what Blockchain is and how exactly this digital technology that everyone is talking about works? If you are part of the average Internet user, surely you are familiar with the famous cryptocurrencies, whose flow is based on this system, which is revolutionizing the way we carry out commercial transactions. These represent in a “virtual” way …

Responsive website: what it is and why it is important

Having a  responsive web page  is key to increasing the effectiveness rates for search engine positioning and achieving conversions and sales. Responsive web design refers to the ability of a website to adapt to whatever device the visitor is using. This is crucial to achieve any business objective, since the vast majority of people have a mobile device …