How to make a post for social networks that works?

The networks are full of content that competes for our attention and the only way to ensure the success of our posts for social networks is to stand out among those millions of publications.

Is it difficult for you to achieve it? Take note because here I will tell you step by step the points that you must take into account to stand out in the feed and to stop ignoring you .

How to build a post for social media

To create content for networks , it is important to consider the following elements.

1. Public

The first step is to make sure you have a clear idea of ​​who your followers are and who your customers are . You may think that they are the same, but in many cases they are not. 

Differentiating them and analyzing what they like about your product or the reason why they follow you will help you choose the right content for each one. 

2. Content

Being clear about your target audience or buyer persona, the second step is to see what type of content you want to offer them . 

The purpose of making content is: 

  • Entertain : trends, challenges, surveys, questions, games, memes, etc.
  • Educate : infographics, tutorials, guides, articles, etc.
  • Inspire : recommendations, ideas, reflections, forums, etc.
  • Convince : success stories , demos, checklists, etc. 

Ideally, your content should target several of these goals. The best examples are cooking videos.

I’ll explain why: they take a trend such as the World Cup, they guide you and give you ideas to make the best snack for the game and all this, showing their product. 

3. Format

One of the most common questions when creating a post for social networks is what is the best format ? 

The reality is that there is no single answer, as it depends on your goals and the type of content you are publishing. However, here are a few things to keep in mind when choosing the type of post to use:


They are usually a great option if you want to display something visually appealing or if you have a message that you want to convey simply and clearly.


It allows you to display multiple images or videos in a single post.

This can be useful if you want to show different aspects of the same theme or if you have several related images that you want to share.


They are a great option if you want to tell a story or show something in motion.

In addition, videos are usually very popular on social networks because of their great reach and can help you attract the attention of your followers.

Reels / TikTok

These “new” formats allow you to create short and entertaining videos.

You can use them to show something fun you’ve done, share a tip, or just show a little bit of your day to day.

In general, it’s best to experiment with different post types and see what works best for you and your audience.

4. Copy In 

The Copy-In is all the text that appears inside an image or video .

The most important thing about a copy is that it must be very attractive and generate interest so as not to lose the attention of the person who is reading it.

To achieve this, you must take into account the way you tell the stories you publish ( storytelling ); the less text, the better. You can give examples with the help of a movie to make it easier to understand a topic. 

There are many ways to create texts for your posts for social networks but we want to share one of our favorites: 

Step 1. Take the counter

In the title you must generate curiosity or interest.

One of the most effective ways to get attention is to say the opposite of what they expect; For example, if you are an agency that rents out apartments and the first message they see on your profile is “DO NOT MOVE WITH YOUR PARTNER” it will attract more attention than if you say “MOVE WITH YOUR PARTNER”. 

Step 2. Truth/lie

Later, you can explain or deny the past statement. Continuing with the previous example it would be, “Moving in with a partner is a very important decision that you should not make without first knowing this.” 

Step 3. Test/Data

Then you give him the data and valuable information that you have as it could be: “Only 40% of couples are still together after the first year of living together.” 

Step 4. Solution

Finally, you must give a solution or a plus to the information you provided. For example: “That’s why our rental contracts are renewed every year with no surprise price changes.” 

5. Copy Out

The Copy-Out is the descriptive text of each post .

On Facebook and LinkedIn it is at the top of the post, while on Instagram it is at the bottom of the post.

This text should serve as a complement to your publication, that is, reinforce some points that you touched on in the graphic part or give more specific information such as a date or time that you want them not to forget for an event. 

It is always recommended that the Copy-Out does not exceed 90 words; however, sometimes it is unavoidable.

In these cases, just make sure that this information is valuable and does not become boring. You can help yourself with emojis to make reading less tiring and keep your audience’s attention.

You can also use relevant hashtags in your category so more people can find your post. Although most networks allow you to put up to 30 hashtags, it is recommended that there be no more than 10. 

6. Links post

A linkpost is a type of social media post that shares a link to external content, such as an article on a website.

By clicking the link, users can directly access that content from the social media post. 

Social link posts can be a great way to share interesting content with your followers and attract new visitors to your website. Make sure the content you share is relevant and useful to your audience. 

It’s also important not to abuse linkspost and share a variety of content, such as images, videos, and personal updates.


CTAs or Call To Actions are those actions that you want your audience to do after seeing your post. 

Don’t be ashamed and lose your fear of asking them! Most content creators do it, either in the Copy In (like, save, follow us) or in the Copy Out (go to the following link, comment, click). 

The goal is for the user to know what to do next and understand the intent of what they just saw. 


Don’t forget to reply to everyone who comments on your post, good or bad. The secret here is to be smart to know what to answer, being assertive and without falling into the hater of some malicious people. 

Comments will help you increase your engagement and cause more people to show up. So a good exercise is to create content where users must participate with their opinion.

Tips to improve your post for social networks

Knowing all this about posts for social networks, now you should pay more attention to some more specific aspects that each platform has. Next I will give you some extra tips. 


The users of this social network are between 25 and 45 years old. If you’re selling a product, make sure your target audience is in this age range.

What these people like to see the most on Facebook are videos between 30 and 60 seconds or funny images such as memes and trends. 

It is also an audience that can be kept a few seconds longer in a post, so the Copy outs that complement your main post can be longer. 


instagram is a network that continues to grow constantly, therefore, the age range of its users is very wide; ranges from 18 to 45 years. 

The most popular publications are those that show status, since it is a very aspirational network. Beautiful images, “spontaneity” or the feeling of capturing the moment predominate. 

Here the copies that accompany your publication should be more motivational, attacking the needs of the user but on the emotional side.

Also don’t forget to exploit the Stories and Reels where they can participate. It will help you to know the opinion of your followers, you will make them participate and they will help the algorithm to increase your reach. 


The new monster of social networks that arrived as a result of the pandemic, targeting the adolescent public; however, more and more adult users are encouraged to make content on this network. 

Without a doubt, what works best are short, funny and entertaining videos. Likewise, clips where a long process is shown in a matter of seconds are very popular.

Music is another very important element for this type of publication, since it is one of the factors with which the algorithm decides to show your content, so do not pretend to be so different and better follow the trends for your posts on TikTok.


It is a professional social network, for this reason, the most active users are those who are, on average, 40 years old. 

The special thing about LinkedIn is that, in addition to sharing your thoughts and concerns like on any other platform, it also offers you the opportunity to establish working relationships and even find a job.

Here it is important that you publish your professional achievements or those of your company (in case of being a professional profile), the articles that interest you about the field in which you work, etc. If possible, make them see all your talents and the potential you have. 

On this platform you can be a little more extensive in your opinions. Do not feel pity about it! Recruiters, bosses, partners, and vendors care to know what you think.


The highest percentage of consumers is between 30 and 50 years old. Although for many Twitter is in decline, it is still the means by which you can find out what is happening in the world instantly.

So do not miss the opportunity to publish your articles, news or updates, since the users of this network love to be well informed.


Succeeding and creating a post for social networks is not as easy as it seems. It takes a lot of patience, ideas to experiment, creativity and not giving up. 

So start right now! You already have all the tools to start succeeding in each publication you make in your networks.

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