A learning center can be the best strategy to enter the mind of your potential customers, attract them and convert them.
The only thing you should keep in mind is that things do not happen by magic. It is necessary to work and I am going to help you with these tips.
But… first let’s see briefly what I mean when I say learning center.
What is a learning center?
A learning center is like a collection of perfectly organized materials and content within the reach of your visitors and potential customers.
The most important thing is that it is full of valuable and useful content for users and that it is constantly updated.
Now… what is this for?
In simple words, to boost your efforts and your reach with your marketing or Inbound strategy .
So here I give you the formula for you to have a perfectly built and successful learning center. Attentive!
Tips to succeed with a learning center on your website
1. Write about what your prospects need
Beyond writing about what you are an expert in, which is important, you have to focus on writing about what your potential customers want to read.
Your learning center has to be full of answers to the most frequently asked questions, content that can help them detect needs or solutions, and everything they need to decide to buy from you.
If you are not able to detect what your clients need, you can seek advice. At Media Source, we have the experience to guide you and find the best strategies to reach your customers.
2. Invest in your own domain
Having your own domain will help you really represent your brand as it should be and convey seriousness and professionalism.
It shouldn’t be too expensive to register your learning center domain, so research some of the best options and make your decision. Our suggestion is that you do it in HubSpot .
You can start with the free plans, and if you need more, upgrade as your business grows.
3. Pay attention to design
The first thing visitors see when entering your learning center is the design. Try to create a pleasant and welcoming environment.
It is better that your design is simple and intuitive; Leave the complexity to those who don’t want their prospects or customers moving further down the sales funnel.
There are very useful Themes for it. You just have to find the one that suits your image and that gives you the freedom to customize everything according to your brand.
At Media Source, thinking of facilitating this process, we are working on the creation of a Learning Center Theme that will undoubtedly help you provide a professional image tailored to your business.
4. Post consistently
It is easy to start and create your learning center, but you have to be aware that the work does not end there. You have to be constant and build valuable content to publish it at least 2 or 3 times a week.
The general recommendation is to post 30% more than your competitors.
Obviously, there will be times when this is not possible, but try to be constant and always think about what your potential clients want to know in order to give it to them.
5. Work to position your learning center
Having a learning center is not only about publishing content, but knowing how to promote it through social media strategies, organic and paid advertising, and other strategies that can be useful.
You can even post on your personal profile to attract friends or family.
Perhaps, at first, it is only them who read you, but you will see that little by little the visits will increase until you position yourself as a reference within your industry.
6. Learn about SEO
The SEO (search engine optimization) path is one of the longest but most effective to succeed with your learning center and get daily visits and conversions.
When you handle this discipline well, of which you can find hundreds of videos on YouTube and guides on Google, focus on working on link building.
You can review our article on link building on LinkedIn so you know how to do this important task and have more effective results.
7. Define your communication style
Infoxication (excess information) is a reality, so it is extremely important that you define your communication style and that it be really attractive and aligned with your company or what you want to project.
Think about it… millions of pieces of content are published every day, so why should people read you specifically?
Search and find your differential value and exploit it so that you can really succeed with your learning center.
8. Build valuable content
Not only do you have to create content on an ongoing basis, but it has to be of value to your audience.
Always try to enrich your materials with useful advice, experiences, up-to-date information and much more that only you can contribute and not another person.
It is very important that you work hard to keep the attention and interest of your community or your visitors and so they want to know more about you and your business.
If they realize that every time they visit your learning center, they are going to have valuable and up-to-date information, believe me, they will want to come back. Otherwise, they may never do it.
There are many methods to generate content, but the two most important are internally, creating a work team to write and plan them, or hiring an expert agency to carry out the corresponding analysis and help you to know what content should be done and what to do.
9. Promote your learning center on social media
Presenting and having all your content organized is of little use if no one really visits your learning center, right?
Therefore, you have to use all the channels you have at your disposal, especially social networks to attract more audiences to your content.
In this way, those who visit your page will not only be able to access that post that interested them, but will also be able to navigate freely and easily throughout your learning center.
Create strategies in social networks that help promote and move those materials, so you will have many more opportunities.
10. Watch over your readers
Without your readers, your learning center is useless.
It is they, in the end, who feed your learning center, browse it, consume it and even share it so that it reaches new eyes.
For this reason, it is very important that you encourage them to comment, that you make it easier for them to find what they are looking for so that they want to come back, that you pay attention to where and how they browse to find out what interests them, etc.
You need that feedback to continue growing and enriching your learning center, always focused on your customers and potential customers.
Your learning center, within reach with Media Source
Are you convinced that you need a learning center and do you want it to really work or be adapted for your community and target audience? We make it possible!
At Media Source, we’re working to create a Learning Center Theme to help businesses display all their content in a way that makes it easy for visitors to find the answer they’re looking for.
Do you want to be the first to know about this Theme? Stay tuned because we are sure that it will help you have a much more complete strategy regarding Inbound.