Having a responsive web page is key to increasing the effectiveness rates for search engine positioning and achieving conversions and sales.
Responsive web design refers to the ability of a website to adapt to whatever device the visitor is using.
This is crucial to achieve any business objective, since the vast majority of people have a mobile device with Internet access and more than 64% of Google searches are carried out from cell phones or electronic tablets .
Despite knowing this, many companies still do not have mobile-responsive websites, which not only gives the user a bad browsing experience, but also causes them to crash. lose business opportunities and customers .
Do you want to know what a responsible website is and why you need it? Here I tell you everything.
What is a responsive web page?
A responsive web page is a web design technique that allows websites to adapt to different screens. rearranging the layout of text and images.
Responsive design has gained popularity because it is functional, effective, and inexpensive. Also, it is becoming more and more important for ranking for Google.
Origin of responsive design
Responsive design emerged in 2010, thanks to Ethan Marcotte, who in an article for the A List Apart blog, talked about the importance of having a type of design that would provide a unique experience to users without having to design different pages.
This took a lot of time from professionals and also lost money, when the solution could be simply adapting the content to each device.
This is how, today, responsive web design exists, which allows the creation of suitable and adaptable websites for this digital age.
Why is it important to create a responsive website?
Choosing to create a responsive web page is very important for any company and business. If you don’t believe me, I’ll give you some compelling reasons to do it once and for all.
1. Increased use of mobile devices
Responsive design is becoming more and more important because mobile devices and tablets are used much more these days and the trend is on the rise.
Currently, more than 85% of users connect through mobile devices. And although the use of tablets is not as widespread, it is increasing.
The ease of use and immediacy have made mobile phones the main means of browsing and shopping online.
Now, imagine that someone enters your web page or your site and cannot find the purchase button or does not display the important elements correctly, you have already lost a customer!
2. Better experience for users
A responsive web page will provide users with a better experience, since they will be able to enter it and find what they are looking for in an intuitive and simple way.
Everything that can be seen from a computer must also be viewed correctly in the mobile version. For example, if it is a virtual store, users must be able to see the products, prices, photos, and descriptions.
If it doesn’t happen, people are likely to get desperate or angry when they visit your page and never come back.
3. Helps with SEO positioning
A responsive web page also helps in organic positioning (SEO) issues.
They generally rank much faster because this design technique helps avoid page duplication. Let’s remember that until some time ago, some pages had different versions for each device and, therefore, there was duplication of content.
This is not pleasant for Google, since they consider it plagiarism and the classification is affected. A responsive web page helps to have only one URL with full authority.
In addition, any marketing campaign that you do must consider this part, since it will be useless to have made thousands of efforts to launch and promote a product or service, if when a user tries to enter the website, it does not load or is unreadable from his cell phone. .
4. It is easier to manage the site
Responsive web design allows you to have a single version of the website or page, which means that management and updating only have to be done once.
This does not happen when there are different versions for computers and mobile devices, as separate administration is required.
If you opt for a responsive web page, all you have to do is check that the updates are carried out optimally on the different devices to avoid errors.
How Responsive Design works
If we analyze this tool, there are all advantages, but the biggest one that it offers us is to avoid making a web page with the necessary specifications for each type of device.
Thus, a single website will be adaptable to any of them, with which we save not only money, but also time.
This tool is very accessible, since it is based on the use of a layout with flexible images and a code to create a single website that will be able to detect from which type of device you visit the page and show you the most optimized option for that medium.
The elements of the web will be automatically reorganized so that you can have a better experience.
Keep in mind that having a website that has responsive design will help your market to know you better, because the more devices you cover, the greater the number of people who view your page, which translates into more customers and more income.
Below is an infographic that further clarifies the importance of having a responsive design on any website.
Statistics on responsive web design
It is important to know the statistics of the use of mobile devices in our country, to better understand the importance of having a responsive web page.
Next, some data taken from INEGI.
- From 2009 to the present, Internet users accessing from mobile devices have increased from 800 million to 1.5 billion.
- In Mexico, 88.4 million people have a smartphone.
- 90% of people with smartphones in Mexico use it to connect to the Internet.
- More than 45% of those who use the Internet on their cell phones prefer browsing there than on computers.
These numbers can only be translated into one thing: you need Responsive Design .
Your future customers are waiting for you to reach them and the best way to do it is through their mobile devices, since almost all of them have one and use it practically for everything.
How to build a responsive website
Are you determined to use responsive design on your next web page? Well here I help you a little for the process.
1. Determine when is a good time to do it
If you already have a blog, a website, a landing page, etc., and you want to make it responsive or mobile-friendly, you just need to decide when you will do it.
This does not imply losing the work you did before, but rather taking more advantage of it and making it accessible to all users or the vast majority.
Images and texts can be reused and work perfectly.
2. Keep an eye on your web traffic
Before you take the plunge to work on your responsive website, check your numbers.
Observe how many users access your page through their mobiles.
This will help you estimate how successful you might be by opting for this type of design on your site or page.
3. Find out and let the inspiration come
Before starting the whole process, analyze how the responsive web pages you know work or browse many of them so you know what yours might need.
It is not about copying websites or ideas, but about reviewing them on different devices to see how they work and see which ones run better and why.
Analyze elements such as navigation, which ones require less zoom or scrolling, how long images take to load and how they are displayed, and much more.
4. Choose the right tools
There are many tools that can help you create your responsive website and you don’t need to be an expert to use them.
Do you want to know what some of them are? Here is a list for you to investigate further if you are interested:
- Adobe Muse
5. Hire experts if necessary
If, despite everything, you feel that you do not have enough knowledge or time, you can choose to seek experts on the subject.
At Media Source we have designers who have extensive experience creating responsive websites and web pages.
So you only have to contact us so that we can guide you on this path. It will be easy for you and you will have a perfectly functional page, adjusted to your business.
In the understanding of wanting to make marketing strategies with the Inbound methodology, our main task is to attract the best leads to accompany them in the purchase process and finally make a sale.
Your website, your best seller , is the door through which those prospects will enter. Therefore, having it optimized for any platform has many benefits.
In marketing strategies, the website serves as a central point, where all sales prospects must pass.
It is there, depending on the stage of the buyer’s journey in which it is, where the user will find the information they were looking for.
An Internet user often does not know exactly the problem he has, so he enters the web to find out about it and give him a solution. You, as an Inbound Strategist, need to be there (virtually) to guide them towards the best decision.
The times of almost forcing consumers to buy things they don’t need are over. Today people are more aware and it is more frequent that they access the web to get information and make sure that their money will be invested in something useful.
For this reason, your website must be present at any stage in which the user is. If he tries to access from his cell phone or tablet and you do not have a responsive website, you would be losing a potential customer.