Role of Affiliate Marketing in Lead Generation

The popularity of the Internet has thrown open a myriad of opportunities to organizations to augment sales. Internet marketing otherwise called online marketing makes use of the innovative strategies over the Internet to help businesses grow and expand. The interactive nature of Internet marketing makes it a successful marketing automation tool. Internet marketing techniques include email marketing, display advertising, social media, affiliate marketing, interactive marketing, search engine marketing, search engine optimization, pay per click advertising, mobile advertising and others. [Read more…]